To those who unaware, 12.12 or Double 12 is one of the biggest online shopping carnivals in South Asian online market. This event was started in China in 2012 and today it is one of the most vital sales periods for e-Commerce and online retail.
Seeing a huge success rate during this event, other online marketplaces like Shopee, Lazada and Aliexpress came together to boost this revolution on a global scale. Over the years, customers have shown great interest in shopping on 12.12 due to massive discounts, exclusive privileges, cashback, vouchers and gifts offered in the event.
As a growing e-Commerce logistics platform, Epost took this opportunity to participate and to make the event more exciting, Epost came up with the “Festive Wheels” idea where the customers had the chance to win attractive promo codes by spinning the “Festive Wheels”.
Epost shows a better sales volume in the 12.12 event compare to the previous 11.11 sales as it has increased by 7% and recorded more than RM1,300,000 GMV. Over 100, 000 orders that were received during the event and top categories were accessories, stationery and apparels. These results may show that the customers are becoming more confident in Epost as an e-Commerce logistics platform.
Due to the fastest-growing market in global e-Commerce, Asia is clearly expanding the industry. Growing confidence in e-Commerce platforms and the existence of various sales festivals will lead to a rise in local and cross border shipping within South East Asia (SEA). Therefore, 12.12 is one of the most important events for Epost in providing the best e-Commerce delivery throughout SEA.