Online shopping is becoming increasingly popular these days and this also has been proven by the 11.11 Shopping Festival which continues to receive a warm welcome and massive response globally. With few clicks at the comfort of your home, you can buy and purchase anything. The growth of digital economy has made such shopping events popular with cheaper options. In fact, online shopping has gained more popularity compare to local or in-store shopping.
The 24-hour massive sales promotion activity has shown most e-commerce participants participating in the initiative see improvements in the aspects of search, user traffic, application downloads and sales transactions on their websites and applications. For manufacturers, e-commerce has provided a platform to increase their market target and sales.
According to ShopBack, Malaysia tops the ranks in terms of shopping traffic volume and order count, followed by Thailand and the Philippines. ShopBack Malaysia General Manager, Eddy Han said it is estimated that ShopBack Malaysia users had spent about RM20 million on online shopping on Monday, 11.11pm. “The average spend per Malaysian consumer is about RM217 while most consumers spend RM30,000 with Lenovo through ShopBack,” Han reportedly said.
ShopBack also recorded more than 80 percent growth this year in terms of sales for its e-commerce partners on Nov 11, 2019, compared to last year. ShopBack collaborated with over 500 e-businesses including Lazada, Shopee, ZALORA, Taobao Alibaba, Tmall and AliExpress, Agoda, Booking.com, KLOOK and Boost.
Local e-commerce platforms like Lazada Malaysia and Shopee Malaysia have replicated the 11.11 event by offering massive discounts, exclusive privileges, cashback and gifts to attract public. Lazada achieved a new record in the first 13 hours of the 11.11 Shopping Festival Lazada as it recorded better sales volume than last year’s 11.11 sales. During the peak period of the event, Lazada saw an increase of more than 3,000 sales transactions per minute with top sellers or merchants recording an average of 60 times more sales than regular sales.
Meanwhile, Shopee, Malaysia’s no.1 e-commerce platform and top-performing brands recorded an average of 5,659 times increase in visits and 740 times growth in orders, while shopping activity peaked over lunch time as the sale fell on a working weekday. Brands and sellers on Shopee saw a huge boost to their sales on Nov 11 and over 90 percent of orders are made through its mobile application, which is a key factor for the Shopee 11.11 Big Sale. Shopee Regional Manager Director, Ian Ho said the success of its 11.11 sales this year is attributable to localizing the campaign to fit and fulfill users’ wants and needs.
E-post Express, an e-commerce logistics platform which connects business to consumer in domestic and international recorded 11 times increase in user growth and 15 times in total order, which shows a better sales volume compare to a normal event. The 11.11 Shopping Festival also gave a significant impact to customer satisfaction as Epost Express recorded 87% satisfied customers and 13% unsatisfied customers during the event. This achievement may indicate that almost 90% of the customer happy with the services that provided by Epost Express. During the 11.11 event, apparels emerged as the top category which recorded the highest purchase in the event followed by baby products and electronic devices. Overall, the 11.11 event has become a good platform for Epost Express in providing the best professional and speedy national wide services throughout South East Asia.